Three approved marks. One institution.
Directive 016 established the Institutional Identity System™. The Primary Digital Mark™ leads every digital interface. The Publication Mark™ signs every editorial work. The Corporate Signature™ is reserved for legal and corporate use only.
For every digital interface.
The monogram — crest and LHB — is the Institution's digital seal. It appears in website chrome, application shells, favicons, browser tabs, social avatars and app icons. It communicates recognition before explanation.
The Institution's publishing imprint.
The full lock-up — crest, LHB and the Luxury Hotel Brokers wordmark — signs every Intelligence Record™, Library Record, Report, White Paper, Standard, Methodology and Foundational Document. It never appears in digital interface chrome.
Clear space & minimum size
Maintain a margin equal to one-third of the seal's diameter on every side. Never reproduce smaller than 32px digital or 12mm print.
Reserve a full third of the seal's diameter as protective margin. No type, image or interface element may enter this zone.
32 px on digital surfaces. 12 mm in print. Below this threshold, legibility of the seal's interior letterforms degrades.
The seal is designed for ivory, charcoal, stone and heritage. Avoid placement on photographic backgrounds without a solid plate.
Never do this
— Do not recolour the seal.
— Do not stretch or distort.
— Do not rotate the seal.
— Do not add effects or shadows.
— Do not place on busy imagery.
— Do not crop or partial-show.
— Do not recreate the lettering.
— Do not substitute initials.
Approved formats
All assets remain the intellectual property of Luxury Hotel Brokers Ltd. Use is permitted for editorial coverage, citation and licensed partner contexts in line with the institution's brand guidelines.